Puma × AC Milan

Kit launch campaign for AC Milan × Puma. Present on set from the start — color was set up live during the shoot to define the look before post even began. The players were photographed on bluescreen, giving us full control over the environment in post. The backgrounds were generated with AI, then composited with the extracted figures and pushed through a unified grade to land on a painterly, almost graphic quality — somewhere between a football poster and a work of art.